WHO I WORK WITH
Scholars Group of Education (SGOE)
SGOE is a premier educational group based in Preet Vihar, Delhi. Starting as a Graphic Designer, my performance quickly led to a promotion to Media Manager. I now oversee the corporate identity and digital footprint of the entire group and all its subsidiaries.
- Digital Ecosystem Control: Independently managed all creative, digital marketing, social media, and website operations for 6 brands across 12+ platforms.
- High-Impact ROI: Generated 6,252+ qualified admission leads with an ad budget of ₹91,000+, achieving a ₹14.57 average CPL.
- Operational Integration: Maintained and updated 4+ institutional websites via CMS, while also managing internal HR documentation.
SGOE
Institutional Excellence
Scholar International School
A leading K-12 institution focused on modern education. My role was to capture the vibrancy of student life and translate it into a compelling digital narrative for parents, driving admissions and school prestige.
- Enrollment Ad Campaigns: Designed and deployed highly targeted Meta Ads funnels resulting directly in massive student acquisition.
- Full-Pipeline Video Production: Directed, produced, and edited high-quality event coverage, student testimonials, and campus tours for Instagram Reels and YouTube.
- Consistent Visual Output: Generated hundreds of graphics and promotional visuals, maintaining a unified brand standard across digital and physical touchpoints.
SCHOLAR INT.
Shaping Futures
Scholars Degree College & College of Education
The higher education wings of the Scholars Group, dedicated to undergraduate studies and teacher training. Marketing higher education required a professional, career-focused approach to attract ambitious young adults.
- High-Converting Landing Pages: Designed and deployed dedicated landing pages directly integrated with Meta Ads lead generation funnels for specific degrees.
- A/B Creative Testing: Used data-driven creative variations to hit a record-breaking 1,558 leads at just ₹0.57 CPL in a single campaign.
- CMS Management: Continuously updated course content, banners, and performance optimizations on their institutional websites.
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HIGHER ED
Academic Rigor
Mithilesh Jha (Tabla Maestro)
A highly respected Indian Classical Tabla Maestro. Transitioning from corporate education branding to personal artist branding required a complete shift in aesthetic—focusing on legacy, rhythm, and artistic prestige.
- Personal Brand Identity: Developed a sophisticated, culturally rich visual identity reflecting his mastery of classical music.
- Performance Archiving: Handled video editing and social media distribution for his live performances, expanding his audience to a global digital stage.
- Community Engagement: Grew his digital following by producing rhythmic tutorials and high-retention cultural snippets.
MITHILESH JHA
Rhythm & Soul
Rise With Rajeev
A dynamic personal growth and coaching brand aimed at inspiring professionals and students. The strategy here relied heavily on motivation, high-energy visuals, and viral-style short-form content.
- Short-form Dominance: Edited and optimized high-retention Reels and YouTube Shorts, mastering the algorithms for motivational content.
- Aggressive Visuals: Created bold typographic styles and thumbnails that demanded attention in crowded social feeds.
- Audience Growth: Built a consistent content pipeline that successfully nurtured a loyal and highly engaged online community.
RISE W/ RAJEEV
Motivation & Growth